The partnership between Greggs and Sainsbury’s has taken another step forward with the launch of the first Greggs café inside a Sainsbury’s supermarket.
The new Greggs café in Sainsbury’s Crystal Peaks store in Sheffield is the third Greggs shop to open in partnership with the grocery retailer following the launch of a shop sharing petrol forecourt space earlier this year.
Greggs and Sainsbury’s stated that they plan to launch more sites together by the end of this year, which will include both petrol filling stations and supermarket cafés.
Elizabeth Newman, Director of Commercial Partnerships at Sainsbury’s, commented: “We’re delighted to have welcomed Greggs to another Sainsbury’s store, this time in the form of a fantastic café concept that represents another first for our customers.
“Greggs has proven very popular at Sainsbury’s petrol station in Biggleswade and we’re expecting the new café in Crystal Peaks to build on its success – I’m really looking forward to hearing what our customers think.”
Tony Rowson, Property Director at Greggs, added: “Our first Greggs café with Sainsbury’s is helping us continue to expand and diversify our retail estate as part of our ambitious property strategy. The opening will allow us to provide Greggs favourites to even more customers, in a format that complements Sainsbury’s Crystal Peaks store.”
