Guaranteed Irish, a non-profit organisation representing indigenous businesses operating in Ireland, has announced the return of Guaranteed Irish Food & Drink Month this June, spotlighting the contribution of homegrown food and drink businesses to the economy.
The nationwide campaign will champion innovation, trends, and the importance of buying local, while also supporting the next generation of standout Irish producers.
Sponsored by Musgrave-owned grocery chain SuperValu, this year’s campaign will see the launch of the Guaranteed Irish & SuperValu Media Bursary, a €50,000 fund designed to boost the media presence of a standout Guaranteed Irish food or drink member. The €50,000 bursary will allow a Guaranteed Irish member to advertise their product in SuperValu stores on in-store digital, and till screens as well as other communications mediums.
Luke Hanlon, Managing Director of SuperValu, commented: “SuperValu are proud to be partnering with Guaranteed Irish to support local Irish producers. This initiative not only highlights the incredible innovation and quality across the sector but also provides a real opportunity for emerging brands to grow their presence and connect with customers in a meaningful way.”
Members of the Food & Drink sector in Ireland will meet this June in the Dean Hotel in Cork to see new producers showcase their products, and listen to an educational panel consisting of representatives from Musgrave, Uber Eats, Matheson, along with producers Coole Swan and SiSu titled ‘The Future of Food: Innovation and On-Demand Delivery’. This event will explore how Irish food and drink brands can stay ahead in an era of rapid technological change and evolving consumer expectations.
Brid O’Connell, CEO of Guaranteed Irish, said: “The ‘G’ symbol is the national symbol of trust supporting jobs, local communities and provenance. Guaranteed Irish Food & Drink month provides us with an opportunity to further celebrate our Irish producers who contribute so much to the Irish food and drink sector and overall Irish economy. Trust is now more important than ever.”
NAM Implications:
- Perfect timing, in that in challenging times.
- Consumers will lean towards local output if suppliers and retailers make the choice easy (Price, Quality, Innovation).
- Guaranteed Irish Food & Drink Month ties it all together…
- …with Musgrave supplying the local credibility, uniquely…
