Since 2015, Asda has seen the potential of retail media (albeit it wasn’t calling it retail media back then). Fast forward eight years, and the supermarket is gearing itself up to make it a significant part of its overall revenue.
Read the full article on The Drum website
NAM Implications:
- Call it what you will…
- …RM can be a useful source of incremental revenue.
- And given the head start vie its Walmart heritage…
- …getting in fast (and earlier than most)…
- …could help Asda’s debt management.
