An extraordinary string of events in 2020 has amended and accelerated Mintel’s 2030 Global Food & Drink Trends. The ‘Smart Diets’ Trend showed that COVID-19 cases can be complicated by certain diet-related health issues, such as obesity and diabetes, creating new urgency for health commitments. As the threat of the virus subsides, people will seek to protect themselves with hyper-individualized approaches to physical and mental health, as was predicted by this 2030 Global Food & Drink Trend.
Read the full article on the Mintel website
NAM Implications:
- NAMs in smart-diets categories might benefit from a detailed study of the report.
- And even NAMs in peripheral areas could apply key parts of the article to trade strategies.
