The former marketing boss of Sainsbury’s Argos believes breaking down hierarchical barriers and reverse mentoring are key to building modern marketing teams.
Read the full article on the Marketing Week website
NAM Implications:
- A major cultural change for Sainsbury’s-Argos well done..
- (only issue might be keeping team members ‘down on the farm’/shopfloor, now they have seen Avebury Boulevard (well not quite Paree, but you never know…)
