From celeriac remoulade to strawberry and pink champagne jam, it is that gourmet touch which sets Waitrose apart from the rest.
The chain recently added 1,000 lines in a push expected to drive the most profitable year in a decade. But on the back of the cost-of-living crisis, which has seen food prices rise 25%, the pinch has been felt even in the aisles of the quintessentially middle class grocer, where customers have been swapping branded goods for own labels and cutting back on the pinot noir.
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