Iceland Foods has signed a deal to supply its range of frozen food products to Chinese online retail giant JD.com.
Shoppers across China will be able to order some of Iceland’s frozen pizzas, snacks, ready meals, and desserts. Iceland has sold ambient food in China via JD.com since 2018.
JD.com is one of China’s largest online retailers offering everything from fresh food, apparel, electronics, and cosmetics, with next-day delivery covering a population of more than 1 billion.
Alistair Cooke, Head of Iceland International, commented: “We are now starting to see some real growth for the Iceland brand in China, and I have no doubt our new relationship with the esteemed JD.com will help us gain further recognition for the famous Iceland name across the country”.
JD-worldwide food, beverage, pet supplies, and fresh food director Jacky Xie added: “JD Worldwide is currently making efforts in the field of cross-border fresh food category. We will not only make full use of advantages of our platform, but also integrate supply chain resources. We cooperate with well-known brands and retailers around the world to provide excellent one-stop imported fresh food shopping experience for Chinese consumers.”
Iceland Foods already supplies products to retailers and foodservice outlets in 60 countries across the world.
