Iceland Foods has expanded its footprint in the Channel Islands with two new Iceland stores opening in Jersey in St Ouen and Broad Street in St Helier.
The new stores are the first to open in Jersey under Iceland’s new franchise partnership with local independent retailer Alliance, which was agreed last year.
Justin Addison, International and Partnerships Director at Iceland Foods, said: “We’re excited to introduce Iceland stores in Jersey for the first time under our new franchise partnership with Alliance with two brand-new Iceland stores.
“Our new franchisee partnership ensures that shoppers in Jersey have access to Iceland’s innovative and affordable range, offering greater convenience and choice. We look forward to welcoming the local community through our doors this March while continuing to strengthen our partnership with Alliance as we continue our growth plans this year.”
Andrew Bagot, Managing Director of Alliance, added: “We’re thrilled to be working with Iceland Foods to open these two new stores in Jersey, and bringing its much-loved products to the local community through Alliance. Together, we’re making it easier than ever for households in the Channel Islands to access Iceland’s fantastic range, from exclusive brands to everyday essentials.”
At the start of the year, Iceland and Alliance launched the first The Food Warehouse store outside of the UK in Guernsey.
