Almost every cost is rising painfully, as inflation is in double digits leaving wages struggling to keep up. But it is energy bills at the eye of the inflationary storm.
To illustrate the extraordinary explosion in global markets, Greg Jackson, chief executive of Octopus Energy, made a stark comparison between gas prices and the cost of a pint of beer to illustrate just how unhinged costs are in wholesale trading.
Read the full article on The Telegraph website
NAM Implications:
- It is important that comparisons of this type are used to appreciate the impact of Energy price hikes on our consumers to help us understand the impact on demand.
- Especially given the efforts made to bring the consumer to the point of purchase…
- …only to lose the sale…
- …not because of lack of brand appeal…
- ..but because of a fundamental (and avoidable) change in consumer priorities.
