Lidl is in the midst of reviewing its contracts for “tier one” media partners as part of the next phase of its in-housing journey.
The budget supermarket chain – which spent £62m on advertising last year – began its move to in-house programmatic media two years ago.
Read the full article on The Drum website
NAM Implications:
- Worth pinching yourself as a reminder that this is a ‘down market, common discounter’…
- …applying its buying expertise to direct purchasing of media…
- …and acting accordingly…
- Just think if Aldi go the same route…
