Love Irish Food (LIF) has announced a new three-year partnership with forecourt operator Applegreen that will see a number of its member brands showcased in approximately 90 stores in Ireland starting this month.
LIF is a non-profit organisation that aims to highlight the potential of Irish products, promote their future in the Irish food and drink sector, and encourage consumers to support homegrown brands.
The new collaboration will involve an in-store activation next year to help shoppers identify LIF products in Applegreen’s forecourt stores.
LIF members available from Applegreen locations will include Butlers, Nomadic, Mi Wadi, Everest, Club, Cadbury, Boyne Valley, Tic Tac, Keelings, O’Donnells, Ballygowan, King, and Hunky Dory & Tayto. They will be highlighted using the Applegreen digital media assets and in-store on designated display units for at least six weeks.
LIF member brands, including Avonmore, Couverture, Freshcut Foods, Flahavans Oats, Jos, Folláin, and Ballymaloe, will also be featured in selected Applegreen outlets within its Braeburn Coffee Café locations and in their in-house deli/food counter Bakewell sections.
Applegreen’s Trading Director Deborah Howell commented: “As an Irish business, Applegreen has always championed local suppliers and homegrown brands. This partnership with Love Irish Food strengthens that commitment, giving us a fantastic opportunity to highlight the quality and diversity of Irish products across our network. We’re proud to support Irish producers and bring even more locally made favourites to our customers.”
Love Irish Food, Executive Director Conor Kilduff, added: “We are delighted to announce the launch of our partnership with Applegreen. This collaboration marks a significant step forward in our ongoing commitment to champion Irish brands. By working together, we aim to make it easier for consumers to identify Love Irish Food member products, empowering them to make informed choices that support local businesses and celebrate the very best of Irish brands.”
