As Britons face the worst hit to their disposable income in 30 years, Tesco is outstripping rival retailers by tempting more of them through its checkouts with its money-saving loyalty scheme.
Read the full article on the Reuters website
NAM Implications:
- Following years as Clubcard holders, customers now have benefits in the aisle…
- …where most buying decisions are made.
- And as Tesco have wide complementary offering onshelf…
- …so they will always benefit more than limited-range retailers that try to copy the Clubcard initiative.
