There has been a ‘massive shift’ in the way we do our grocery shopping since the pandemic, according to analysts at Kantar.
Among the changes, shoppers now visit the supermarket less often, spend more on own-label goods, and are turning to loyalty schemes to get discounts.
The cost-of-living crisis has helped drive the changes, as food prices soar. But trends such as the rise of the discounters Aldi and Lidl go back further.
The BBC has identified five key ways shopping has changed based on data supplied by Kantar.
Read the full article on the BBC website
