The Irish government’s minimum pricing rules on alcohol take effect from today, which means 1 gram of alcohol has to be sold for at least €0.10.
This means a 70cl bottle of whiskey or gin can’t be sold for less than €22.09, a 70cl bottle of vodka for less than €20.71, a 750ml bottle of wine for less than €7.40 and a pint of lager for less than €1.93.
Read the full article on TheJournal.ie website
NAM Implications:
- To find out what the minimum price of a drink is under this legislation use this formula:
- The volume of drink in millilitres x the alcohol % x 0.789 = grams of alcohol.
- Hopefully, suppliers and retailers will have applied this calculation…
- …and explored the consequences on their shelf prices…
- …and sales?
