Morrisons is enhancing its loyalty scheme by offering members the chance to earn a ‘More Card Stamp’ for every £10 they spend.
Shoppers can then redeem from 15 to 50 stamps to claim free items, such as Pyrex kitchenware products worth up to £30.
Customers can track the number of stamps they have earned via the More Card app or by looking at store receipts.
Kate Lavery, Loyalty Director for the supermarket, said: “More Card Prices and Points are now well loved and well understood by our customers so we started to think: what more can we offer More Card customers?
“We have come up with a new bonus layer – where in addition to the usual points and rewards, customers are awarded stamps which can be collected and redeemed for free high-quality products.”
NAM Implications:
- We are now at the finessing stage of loyalty optimisation.
- Where every little can help.
- Only depends on who does it first…
