Morrisons is growing its on-demand offering with Uber Eats. Over the coming days, more than 400 of its supermarkets will be added to the rapid delivery platform, with shoppers able to select from tens of thousands of everyday grocery items and Market Street lines.
Uber Eats had already included Morrisons Daily convenience stores on its app. The supermarket also works with Deliveroo and Just Eat.
Charlotte Exell, Morrisons Online Director, said: “We’re delighted to be offering customers another fast and convenient way to get Morrisons groceries delivered straight to their door by expanding our successful partnership with Uber. We’re committed to offering our customers great value high quality products however they choose to shop with us.”
Alex Troughton, Head of Grocery & Retail, Uber Eats, Europe, Middle East and Africa, added: “It is fantastic to be expanding our partnership with Morrisons to include their supermarkets for the first time. Building on this partnership means customers who use our platform will have even more choice when ordering with us, with delivery in as little as 20 minutes, all at the touch of a button.”
NAM Implications:
- Patently a win-win for each party in on-demand provision.
- On the way to making all of Morrisons available to all that want to shop therein.
- Besides adding mass to Uber Eats…
