Morrisons is stepping up its efforts to stop food going to waste this Christmas.
Until 24 December, its stores will make up 50% more Too Good to Go ‘Magic Bags’ of unsold food that has reached its best before date. They contain around £10 worth of fresh food, including fruit and veg, bakery and deli items, but are sold via Too Good to Go app for only £3.09.
A spokesperson for Morrisons said: “Due to their popularity, the ‘Magic Bags’ often sell out within minutes. However, to offer a safety net for additional food stocked over the festive period, Morrisons and Too Good to Go will be increasing the number of bags available in each store – meaning more customers can help rescue food from going to waste this Christmas.”
David Potts, Chief Executive of Morrisons, added: “We are using technology to help us reduce food waste and to help more people afford to eat well. It will also mean we waste less food this Christmas as it will find a home for products that can’t be sold after the festive period.”
