Morrisons has enhanced its More Card loyalty scheme by offering users five points on every product they buy in its supermarkets, convenience stores, and online.
Previously, consumers were only able to collect More points on selected products and then redeem them for £5 off vouchers when they reached 5,000 points. The retailer stated that the new offering means that cardholders are now guaranteed to earn points on every shop, enabling them to gain its ‘Morrisons Fivers’ faster.
Members of the scheme can also earn additional promotional points on selected products, including 50 points when they buy any item from Morrisons The Best range throughout December.
The development means that the More Card benefits can now accessed in around 1,000 of the group’s convenience outlets, 500 supermarkets, the Morrisons website, and its store on Amazon.
“We wanted to give customers even more bang for their buck when they shop with Morrisons, and now they’ll earn More Points on everything they buy,” said Alex Rogerson, Group Marketing Director.
“We remain committed to driving value for our customers however they shop with us, making it easier than ever to bag a Morrisons Fiver and save big while you shop.”
NAM Implications:
- Loyalty schemes work.
- So extending their coverage to the whole portfolio, every trip…
- …simplifies and adds value to the Morrisons shopping experience.
- Wait & see…
