Morrisons is continuing its push into the q-commerce channel by extending its tie-up with Deliveroo to 500 of its convenience stores.
Shoppers will be able to order groceries from Morrisons Daily shops and have them delivered by Deliveroo in under 30 minutes. Around 2,500 items will be available for on-demand delivery.
Morrisons started working with Deliveroo at height of the pandemic and the service is already available in around 390 of its supermarkets.
Joseph Sutton, convenience, online and wholesale director for Morrisons, said: “Our partnership with Deliveroo has gone from strength to strength since we first started working together in 2020.
“Customers tell us how important rapid delivery services are to them, and so we’re delighted to be extending the Deliveroo service and making it available from 500 of our Morrisons Daily stores.”
Morrisons has also been building on its partnership with delivery firm Just Eat. Last month, it was announced that Just Eat would start making deliveries from Morrisons supermarkets. The tie-up was initially launched in Morrisons cafés in 2022, followed by its convenience stores in December last year.
NAM Implications:
- Participating in every legal route to consumers…
- …has to result in scale economies
- Especially in q-commerce, where economic fulfilment has to be the goal.
- Watch this space…
