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Morrisons Links Up With Deliveroo To Extend Grocery Delivery Operation

Morrisons and Deliveroo have announced a new partnership to enable people to order from 70 essential food and household items for on-demand delivery in as little as 30 minutes.

The firms stated that they wanted to play their full part in feeding the nation during the coronavirus outbreak. “The new offer is important for families now staying at home and those unable to order speedy delivery from supermarkets due to high demand,” a statement said.

The service will be available from more than 130 Morrisons stores across the UK and covers one in four households. Customers will be able to order on the Deliveroo app or website, with ‘contact-free’ delivery by riders.

All items will be priced the same as Morrisons stores with a flat delivery fee of £4.99.  The service will last for the duration of the crisis.

Morrisons Chief Executive David Potts said: “Our partnership with Deliveroo will help us to continue to play our full part in feeding the nation. Customers will be able to order essential products from Morrisons biked by Deliveroo to the door in as little as under 30 minutes. It’s a great combination of traditional and modern methods and it will provide more vulnerable people with the opportunity to receive their home delivery.”

Morrisons also recently launched a food parcel delivery service for vulnerable customers, whilst Deliveroo has been partnering with other retailers such as McColl’s and M&S.

NAM Implications:
  • Key will be temporary relationships due to coronavirus…
  • …becoming permanent later.
  • All adding to the changing marketplace.
  • Ready?