Morrisons has partnered with the discount platform Purpl to provide an exclusive online offer for the disabled community.
The supermarket will give disabled customers 10% off when they spend £25 or more on groceries online. To access the discount, they need to sign up to Purpl for free and then verify their disability status with accepted documentation.
Morrisons noted that the partnership will start as a trial to validate the benefit to the disabled community across the UK. The discount can also be used alongside the retailer’s More Card loyalty scheme.
Charlotte Exell, Director of Online and Ability Lead for Morrisons, said: “We’re delighted to be partnering with Purpl to help make Morrisons more accessible to customers living with a disability. We know from listening to our disabled customers that they often face a number of additional living expenses and so this trial will help lower the cost of their grocery bills.”
Purpl was created in July 2024 by Georgina Colman, who lives with multiple sclerosis and ADHD. She created the platform to alleviate the additional living costs associated with disabilities.
Georgina Colman, Founder of Purpl, said: “I am so proud that we’ve been able to partner with Morrisons to offer this discount. I know first-hand that living with a disability can be expensive, so I’m very pleased that we can help our members with something as essential as their weekly grocery shop.
“The process of getting dressed, going to a store, buying groceries, and taking them back home can take a lot of time and is often more expensive and physically straining for disabled people. By partnering with Morrisons, I hope we can make life easier and more affordable for the disabled community.”
