Morrisons is trialling a ‘British farm bus tour’ to highlight its commitment to local producers.
The first tour took place this week, hosted by Cumbrian farmer Paul Coates, who has been supplying beef to the supermarket for over ten years.
The trips will offer people a behind-the-scenes perspective of working farms and the chance to meet the makers of their food. Passengers on the Morrisons Farm Bus Tours will have the chance to see the day-to-day operations of farms and learn more about sustainable agricultural practices.
Morrisons noted that it is British farming’s biggest customer, working directly with 2,500 farmers and growers all year round.
Sophie Throup, Technical and Sustainability Director at Morrisons manufacturing division – Myton Food Group – commented: “The Morrisons Farm Bus Tours will set off from stores to take the mystery out of where and how Morrisons food is produced. We’re proud of our amazing farmers and want to show our customers the care that goes into producing the high-quality, fresh produce, dairy, and meat products that stock the shelves of Morrisons stores across the country. We are looking forward to hearing the feedback from our first bus trippers.”
