Morrisons is extending its partnership with the ‘Too Good To Go’ platform to its convenience stores to help combat food waste.
Following a trial across northern England, the Midlands and Wales, the group is listing around 930 of its Morrisons Daily stores on the Too Good To Go app – the leading marketplace for surplus food. It enables users to purchase ‘Surprise Bags’ of food nearing its sell-by date at a reduced price. During the trial, over 40,000 bags were saved across the regions.
Andrew Edlin, Senior Sustainability Manager for Morrisons, said: “Customers and colleagues continue to tell us how much they value Too Good To Go’s Surprise Bags from Morrisons. It saves customers money while also helping us to play our part in reducing food waste and hitting our sustainability target of achieving scope 3 net-zero operational emissions, so we are delighted to be rolling the bags out to some of our Morrisons Daily convenience stores.”
Sophie Trueman, Country Director at Too Good To Go UK and Ireland, added: “Our team is absolutely thrilled to have Morrisons Daily joining the fight against food waste. At Too Good To Go we believe that saving food from going to waste is a win-win-win – businesses can recover the sunk cost of would-be wasted food, consumers can get good food for less, and with one simple action, we’re collectively doing something great for the planet by stopping that food from ending up in landfill.”
Morrisons was the first supermarket partner of Too Good To Go having launched in November 2019. Since then, the scheme has expanded to cover nearly 500 supermarkets across the UK, including Morrisons Market Kitchen and Cafés, and has saved 2.3 million Surprise Bags of food from being wasted.
NAM Implications:
- A worthwhile charitable initiative…
- …that also builds traffic…
- …and hopefully loyalty.
- Worth trying!
