Morrisons will be opening ‘Mums-only’ checkouts across all its 497 supermarkets on Mother’s Day.
On Sunday, the Mums’ lanes will all feature signage and be staffed by customer assistants, who will scan and help with the packing in a bid to ease the shopping experience for mothers.
The initiative will also see the retailer giving away over 50,000 boxes of Guylian chocolates to mums.
Morrisons head of marketing events Gareth Lloyd said: “The reality is that many mums still end up doing chores like the weekly shop on Mother’s Day – even though it is supposed to be the day that they are spoiled.
“Therefore, we’ve launched Mums’ Lanes in stores to give a little something back to all the mums shopping with us on their special day.”
NAM Implications:
- Hopefully, not too many Dads will succumb to treating Mum to a day’s break from shopping…
- …by making a Dad-trip to the nearest Morrisons on her behalf!
