M&S Food announced yesterday that it was extending its price lock on over 100 popular grocery items until Summer as the major supermarkets battle to keep hold of cash-strapped shoppers.
The retailer has written to millions of its customers to announce the extension and reinforce its commitment to provide “great value food at a great everyday price, that never compromises on quality”.
The refreshed price-locked list includes fresh produce such as White Mushrooms (300g – £1), Easy Peeler satsumas (750g – £2) and Granny Smith Apples (four for £2), Medium Egg Noodles (250g – £1.15), and washing up liquid (£1).
The price-locked items sit alongside the retailer’s existing Remarksable Value range which is benchmarked against its key competitors.
Alex Freudmann, Managing Director at M&S Food, said: “Listening to customers right now, value remains firmly top of the list. That’s why our priority is delivering our trusted value promise – offering the best possible quality at the best possible price. By extending our price lock until Summer, we’re giving customers certainty on the products they love to shop.”
He added: “At the heart of our trusted value promise remains our Remarksable value range. Customers shopping our Remarksable products can be confident each is price benchmarked against key competitors but still sourced to the highest standards. We’ll never compromise on that.”
NAM Implications:
- Traffic behaviour will tell…
- And one to follow for rivals?
