The boss of M&S has said it was not just gunning for one competitor, but Waitrose will need to up its game to avoid being trounced by its long-term rival.
Read the full article on The Guardian website
NAM Implications:
- M&S can operate under the radar as the mults focus on discounter competition.
- Meanwhile, price-matching on basics will hopefully continue to attract ‘convertible’ shoppers for trade-ups.
- The key will be matching/beating Waitrose on availability.
- Fingers crossed…
