Irish grocery chain SuperValu is set to expand its convenience meal offering after its parent Musgrave acquired Clean Cut Meals, a Galway-based company that produces and delivers healthy ready meals.
Established in 2015, the firm specialises in products that cater to consumers seeking healthier food choices. It offers a range of meal plans, including breakfast, lunch, dinner and snack options.
Luke Hanlon, Interim Managing Director, SuperValu and Centra, said: “Customers are increasingly seeking healthy, tasty and convenient meal offerings, and we have invested heavily in developing our market-leading offering in this category. The acquisition of Clean Cut Meals will build further on this investment as SuperValu and Centra continually seeks to innovate and enhance its offering in order to meet the needs of our customers in communities all across Ireland.”
Conor McCallion and Michéal Dyer, co-founders of Clean Cut Meals, added: “Clean Cut Meals, the brainchild of dedication and passion, has been acquired by Musgraves, marking a significant milestone in its journey … This acquisition opens doors to new possibilities, allowing Clean Cut Meals to reach a broader audience through the 700 strong SuperValu and Centra stores nationwide.
“Our products, once crafted with love in a modest kitchen, will now grace tables across the country, promoting a healthier lifestyle for all. We are excited to bring our healthy and nutritious range of meals and products to SuperValu and Centra customers across the country.”
NAM Implications:
- A step closer to the consumer for SuperValu.
- Access to the SuperValu footprint for Clean Cut Meals.
- An interest in common in healthy, tasty and convenient meal offerings.
- A pointer for others…
