Ireland’s Musgrave Group is doubling the SuperValu product range sold on noon Grocery, the Middle East’s largest online grocery marketplace.
The announcement will now see 250 SuperValu products available across the UAE on the noon platform, including items from the supermarket’s fresh food range.
The partnership between SuperValu’s parent company, Musgrave, and the local e-tailer first commenced in June. Musgrave stated that it was aiming to have up to 500 products available by the end of 2022 on noon Grocery.
The platform also sells products from Waitrose.
Dubai remains a hub for e-commerce growth in the MENA region. With the pandemic changing consumer habits during the pandemic, the growth of digital shopping has accelerated, resulting in many companies investing in online sales activity.
Ali Kafil-Hussain, Chief of Staff at noon, said: “Grocery is increasingly moving online, especially as e-commerce penetration has surged significantly in this region. noon Grocery, our next-day fresh grocery delivery service, currently stocks more than 60,000 products. Focusing on grocery as a priority area, we have invested heavily in cold-chain capabilities, including a state-of-the-art dedicated grocery warehouse, to ensure the best produce arrives at our customers’ doorsteps in the freshest way possible.
“When we launched the SuperValu range by Musgrave earlier this year, we received an overwhelming response from our customers in Dubai, particularly those in the expat community, who were delighted to now be able to get a part of home delivered to their second home here in the UAE. Through this important partnership, Musgrave is providing a significant and growing range of their products to the market.”
Liam Hyland, Director of Export and International Trade at Musgrave, added: “SuperValu products went live on the noon Grocery grocery on-line platform only four months ago and we have already hit the 250-product milestone. We aim to reach 500 products by the end of 2022 and are very excited to further extend our service later this year to include weekly airfreight deliveries of SuperValu chilled products from our fantastic Irish producer base.”
NAM Implications:
- Apart from incremental sales and proving it can be done…
- This can be a great way of building demand in the region.
- Watch this space…
