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Musgrave Growing Donnybrook Fair Chain

Donnybrook Fair, the upmarket Irish supermarket chain acquired by Musgrave in 2018, has announced an €8m investment and expansion plan.

The announcement comes as Donnybrook Fair prepares to launch its new flagship store at Dundrum Town Centre, which will employ approximately 70 people following a €4.5m investment in the new site.

Meanwhile, an additional €3.5m investment in Donnybrook Fair’s food production facility – Donnybrook Fair Central Kitchen – will lead to the creation of a further 50 jobs at the company. The production facility, which is located in Clondalkin, Co. Dublin, produces high-quality artisan readymade food products for Donnybrook Fair’s retail estate and a selection of other businesses.

“As part of the continued expansion of Donnybrook Fair, we are very pleased to announce the creation of 120 new jobs following a significant investment in the business,” commented Donnybrook Fair Managing Director, Des O’Mahony.

“Since the acquisition by Musgrave, the company has continued to grow and after much hard work by the team, we are delighted to be able to share these exciting and positive developments.”

The Dundrum store will join Donnybrook Fair’s other five stores – Donnybrook, Stillorgan, Malahide, Greystones, and Baggot Street – situated in Dublin and Wicklow as well as a gourmet food production facility.

O’Mahony added: “These developments for our business are an example of our strategy in action. As we continue to scale, we will focus on expanding our retail footprint, extending our offer across the Musgrave retail estate, and enhancing our online service offering.”

Donnybrook Fair has recently launched its ‘DF in SV’ concept at a number of SuperValu stores as part of the expansion phase for the business.

NAM Implications:
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