Musgrave’s retail chains SuperValu, Centra and Mace have linked up with local food-to-go supplier Deli Lites to launch a new range for stores across Northern Ireland.
The ‘Fresh for You’ range offers over 30 product lines including sandwiches, wraps and salads. It is now available in 20 stores across the province with further rollouts taking place in the coming weeks.
Ed Bates, Food-to-Go Category Manager with SuperValu, Centra and Mace said: “Providing fresh food-to-go options for our customers across our network of SuperValu, Centra and Mace stores is at the heart of what we do.
“We are continually looking for opportunities to work alongside local suppliers and are delighted to partner with Deli Lites for our new Fresh for You range which has been carefully selected to suit a wide variety of tastes. From slim jims and deep fill sandwiches, to gourmet salads and flatbreads – there really is something for everyone.”
Barbara Hawkins, Key Account Manager with Deli Lites added: “We are delighted to collaborate with Musgrave NI to bring this new product range to the market. Our passion for food, innovation and the quality of our products are what drives us as a business and it has been extremely rewarding to work with Musgrave NI who pride themselves in Food Leadership as one of the key pillars of their business.
“This range will deliver consistently on flavour and quality across the store estate, whilst also injecting innovation and seasonality throughout the year.”
Recent IGD research forecasted that the UK food-to-go market will be worth £23.4bn by 2024, up from £18.5bn in 2019, growing at double the rate of the wider food and grocery retail market.
You can understand the latest shifts in food-to-go shoppers’ attitudes and behaviour at the upcoming IGD Live event.
