Musgrave NI has agreed a deal to supply a food & drink range to garden centre retailer Dobbies.
More than 1,800 products have gone on sale in a new Dobbies store, which opened in Antrim earlier this week. The ‘SuperValu Favourites’ range includes the Irish group’s own-label lines, such as Signature Tastes, Donnybrook Fair, Frank & Honest Gourmet Coffee, as well as the Happy Pear plant-based range.
Julie Cherry, Trading Director at Musgrave NI, said: “An in-store foodhall partnership is a brand new concept for Musgrave and one we’re very excited about. Building long-term stable relationships is one of our values, so we’re delighted to partner with Dobbies to reach more shoppers across NI with our quality convenience food offer.”
Dobbies CEO David Robinson added: “Musgrave has a fantastic reputation in Northern Ireland, and we’re pleased we’ve been able to strike a partnership that will resonate with shoppers at the new Antrim store, providing quality local produce. We look forward to building a strong relationship with the Musgrove team.”
The 110,000 sq. ft. Dobbies store is the garden centre group’s second outlet in Northern Ireland and the largest in its UK portfolio.
