Frozen food specialist Iceland is set to cut its CO2 emissions by more than 1,600 metric tonnes this year thanks to the introduction of in-cab driver coaching technology, which combines live driver feedback with rewards to produce better driving.
Developed by Lightfoot – a UK-based clean tech telematics company – the eco-driving solution for fleets manages emissions through its interactive in-vehicle tech, which engages with drivers in real-time on the road to encourage more efficient driving.
Following the roll-out of Lightfoot across its fleet of 1,645 vans, Iceland is now on target to save over 1,600 tonnes of CO2 this year. Other benefits include savings on fuel costs and a reduction in riskier styles of driving and speeding.
Lightfoot’s intelligent dashboard device nudges users to be better, motivating them with an end-of-journey score which helps them to maintain a smoother style of driving. This is paired with a rewards app, which gives those achieving the Lightfoot ‘Elite Driver’ standard the chance to win weekly tech and cash prizes.
Phil Cane, Senior Delivery Operations Manager at Iceland Foods, said: “Iceland is committed to reducing its impact on the environment. As the world’s first food retailer to join the Climate Pledge, committing to be Net Zero carbon by 2040, we have a responsibility to find innovative ways to be better across the business, and that includes our home delivery fleet.
“Lightfoot was easy to implement, it’s simple to use, and it enables us to reduce emission levels on our fleet in an entirely different way. By celebrating great performance by our drivers and engaging with them in a way that’s all about reward, our drivers are now self-managing and self-moderating. That helps to generate a safer, happier, more motivated team of delivery drivers, which in turn brings business benefits, including reduced costs, fewer accidents, and lower emissions. It’s a compelling win-win solution that helps us celebrate our team for the great job that they are doing.”
Lightfoot Managing Director, Paul Hollick, added: “It’s great to see brands like Iceland taking the initiative to lower their carbon footprint. Time and again, our technology has shown that the driver behind the wheel is more important than what they’re driving – after all, even the most environmentally friendly vehicles are only as good as the way they’re driven.
“Iceland’s drivers have embraced our tech from day one – they’re now one of our best-performing fleets – and that’s made a huge difference to the amount of emissions being produced.”
