NielsenIQ has announced the launch of NielsenIQ Activate; a software-as-a-service (SaaS) solution that aims to help retailers accelerate revenue opportunities through retail media and comprehensive customer insights that activate shoppers with personalised promotional offers.
NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement. The SaaS tool, part of the NielsenIQ Connect platform, is said to allow retailers to create sustainable revenues by monetising their retail media assets across physical and digital channels. Additionally, retailers will be able to boost credibility with brands and inform them of the insights they need to command their customers’ attention, act on those insights, and measure the ROI of their activities across all channels.
“We are devoted to continuing our legacy by defining the next century of consumer and retail measurement,” said Xavier Facon, the company’s Global Head of Retail Media.
“NielsenIQ Activate brings together the ability to achieve a granular view of customers across all channels and gather insights into the risks and opportunities for advertisements into a single platform. This will easily allow retailers to launch campaigns based on predictive audience building and collect measurements on the impact of ads across all channels while aligning with brand partners.”
