One Stop has launched the new ‘Selected by Tesco’ range across all its stores. The convenience retailer stated that brand redesign illustrates the link between One Stop own-label fresh food and the “market leading quality” of Tesco.
There are now over 160 products in the ‘Selected by Tesco’ range of chilled food products, including fruit and vegetables, meat, fish, dairy, ready meals and desserts, which are stamped with a new ‘Selected by Tesco’ logo.
Sarah Lawler, One Stop Stores Managing Director, said: “I am proud of the work that’s gone into developing ‘Selected by Tesco’. The products represent excellent quality and are sourced from the same producers and suppliers as Tesco. The new branding approach provides our customers with extra confidence in the sourcing of the range.”
The company will be supporting the launch of the full ‘Selected at Tesco’ range with a marketing campaign this month, covering both in-store and digital activation. The strapline of the campaign is ‘Quality you can count on’.
