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Online Grocery Shopping Still To Take Off In Irish Market

One of the idiosyncrasies of the Irish grocery sector is that online sales are puny compared to, for example, the British market.

The latest grocery industry share figures from Kantar show online sales grew 2.2% last month, but that is coming off a tiny base.

Read the full article on the Irish Times website

NAM Implications:
  • Online grocery sales are worth still only about 4% of the overall market, vs. 12% in the UK.
  • One barrier is the high cost of home delivery, with many retailers delivering at a loss.
  • Also the market outside Dublin is not sufficiently concentrated for online…
  • Suppliers should not anticipate rapid online increases…