The British Retail Consortium (BRC) is hoping that England and Scotland’s participation in Euro 2024 will result in a “vital spending boost” for the sector.
After weak retail sales growth in recent months, a poll of 2,000 UK shoppers suggests that the nation’s love of football will translate into additional purchases, with groceries and electronics the big winners.
The polling found:
- 13% of people plan to spend more on groceries, beer, wine & spirits, and takeaways to enjoy whilst watching the Euros
- 9% plan to host or attend gatherings with family and friends to watch matches
- 6% of shoppers expect to buy a new TV or electronic device to watch and keep up with the Euros
- 4% plan to purchase official merchandise
Younger generations are the most likely to drive up spend, with 24% of the 18-24 year olds saying they planned to spend more on groceries, while only 4% of those aged 55+ planned to do likewise.
The results are part of the BRC’s Consumer Sentiment Monitor (supported by Opinium). Kris Hamer, the group’s Director of Insight, said: “British retailers could score a hat-trick, with boosts to groceries, electronics and official merchandise. After sluggish spring sales, shoppers are expected to kick off their summer spending at the Euros. Here’s hoping England and Scotland can make it all the way to the final.”
