Following the launch of its ‘Nectar Prices’ scheme in April, Sainsbury’s is continuing to expand the loyalty initiative to more categories.
The latest round of discounts for Nectar’s 18 million users covers a range of fresh fruit and vegetables. Offers include Sainsbury’s Strawberries (usually £2.25, Nectar Price £1.75), by Sainsbury’s Easy Peelers (usually £1.35, Nectar Price £1), Sainsbury’s Taste the Difference Vittoria Cherry Vine Tomatoes (usually £2.25, Nectar Price £1.75) and by Sainsbury’s Medium Ripe & Ready Avocados (usually £1.60, Nectar Price £1.20).
For the first time, Nectar Prices will also be available on a selection of branded ready meals such as Wasabi Chicken Katsu Curry with Rice (usually £4.25, Nectar Price £3.75) and Charlie Bigham’s Lasagne (usually £9.50, Nectar Price £7).
Sainsbury’s own-label ready meals are also be included, such as Taste the Difference Fish Pie (usually £4.25, Nectar Price £3.75), by Sainsbury’s Chicken Tikka Masala (usually £4.25, Nectar Price £3.75) and by Sainsbury’s Stonebaked Margherita Pizza (usually £3.50, Nectar Price £1.75).
As a result of the expansion into two new categories, Sainsbury’s now has over 2,800 products included in Nectar Prices. The retailer claims that since the launch of the scheme, shoppers have saved over £83m in total.
“We’re always looking for new ways to provide great value to our customers all-year round, helping customers make their money go further. With new offers now available on fresh produce and ready meals, shoppers can now access lower prices on a wider range of essential everyday items,” said Sam Burston, Director of Nectar & Loyalty at Sainsbury’s.
“We’re delighted that Nectar Prices has proven popular with our customers so far, and we’ll continue to expand it further in the future.”
Industry data released this week by Kantar showed that Sainsbury’s is outperforming key rival Tesco, with sales growth of 10.0% over the 12 weeks to 11 June and its market share holding steady at 14.9%.
NAM Implications:
- Given Tesco’s Clubcard success, anticipate a further rollout of Nectar discounting.
- Pro-active suppliers may be even exploring ‘what-ifs’ re a duplication of Clubcard coverage.
- What’s to lose?
