Sainsbury’s has kicked off the Christmas ad season in the supermarket sector with a campaign featuring Roald Dahl’s BFG character and one of its store staff.
The advert launched this morning on the grocer’s social media channels and website, with its TV debut at 8.15pm today.
Emma Bisley, Head of Campaigns at Sainsbury’s, said: “The festive season is about making wonderful memories, and we’re here to help our customers create a truly unforgettable Christmas with family and friends, especially when it comes to food.
“At Sainsbury’s, providing good food for all of us is at the heart of everything we do. We want to offer a diverse range of high-quality food products suitable for any occasion, whether customers are looking for new holiday delights or classic festive favourites, Sainsbury’s has something to satisfy every taste and budget through this year’s Christmas range.
“Collaborating with the Roald Dahl Story Company this year was a remarkable opportunity to tap into the nostalgia and heartwarming spirit that the BFG embodies and hope that this advert captures the nation’s hearts and fills them with joy.”
NAM Implications:
- Some agencies receiving a prompt call this morning?
- Now Sainsbury’s will have the innovator’s advantage, at least for a few days…
