Sainsbury’s has introduced a temporary overnight drive-thru that will offer free hot and healthy meals from its new Flourish range.
Running for three nights from today, the initiative is aimed at shift workers who can find it difficult to maintain healthy eating habits.
Sainsbury’s pointed to research that found that shift workers have the unhealthiest diets in the UK, with 79% of them saying their eating patterns are made worse by overnight working.
The Sainsbury’s drive-thru will offer people access to products ranging from healthy hot prepared meals, to items such as salads, snacks, and smoothies.
Claire Hughes, the retailer’s Director of Product and Innovation, said: “It is a shame that night shift workers don’t have the same access to healthy, balanced meals as those working a regular 9 to 5, particularly as these eating habits are causing them to feel tired, whilst not keeping them full.
“We hope that Sainsbury’s new Flourish range will help to address that, with the Fuelling Station offering the chance to try nutritious options for free. Flourish has been developed as a positive approach to health, created alongside chefs and nutritionists.
“The range is all about delicious food with healthy ingredients that support a balanced diet. We hope it makes it easier not just for shift workers, but for everyone to find solutions for convenient healthy eating.”
The ‘Flourish Fuelling Station’ will be open from 5pm to 8am at the Sainsbury’s Petrol Station at London Colney until Saturday morning. If successful, the supermarket stated that it would explore providing further solutions to offer hot food options during unsociable hours in the future.
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