Members of Sainsbury’s Nectar loyalty scheme can now get personalised prices on their frequently bought products after the launch of ‘Your Nectar Prices’ on its online grocery site.
Until now, Your Nectar Prices has only been available to digital Nectar users when shopping in Sainsbury’s stores using its SmartShop system.
Digital Nectar customers will now receive up to 10 personalised prices each week, with savings of up to 30% on each product, visible on the Nectar app or the Nectar page on Sainsbury’s website. The list of items is based on the products they purchase on a regular basis, as well as what the Nectar system thinks they’ll like based on their shopping habits.
Alex Naisby, Director of Loyalty & CRM at Nectar, said: “Offering great value to customers is important to Sainsbury’s and Your Nectar Prices aims to help where it really matters, by offering savings on products people love and regularly buy.
“Sainsbury’s customers have already saved millions of pounds by taking advantage of Your Nectar Prices in store via SmartShop, and so we’re pleased to now offer it to a wider pool of shoppers. We want as many customers as possible to reap the benefits of our personalised prices.”
NAM Implications:
- This initiative essentially provides a discount prompt to encourage more frequent purchase.
- And up to 30% off on regular items has to appeal.
