The government’s recently announced plans calling on supermarkets and food manufacturers in England to help tackle rising obesity rates may be being welcomed, but one industry expert says the time for half measures is over.
Patrick Finlay, Managing Director of The Category Management Company, says the grocery industry must now go further, embracing a moral responsibility not only to promote healthier choices but also to tackle deepening food insecurity across the country.
“We have a national paradox,” said Finlay. “We’re surrounded by an abundance of food, yet millions are going hungry. At the same time, obesity rates are soaring, especially among under-45s. It’s clear the system isn’t broken because of a lack of supply – it’s broken because of how that supply is managed, distributed, and promoted.”
Finlay’s comments follow the publication of the UK Food Security Report 2024, which revealed a troubling rise in food poverty. Over 550,000 more UK households have fallen into food insecurity since 2020, while food bank reliance has grown sharply. Meanwhile, 9.5 million tonnes of food are wasted in the UK each year – enough to feed 30 million people.
“The government’s call to encourage healthier shopping is a start,” Finlay continued. “But it must be part of a wider industry response. Retailers and suppliers can’t just focus on driving sales – they must also prioritise health, access, and equity. That means making nutritious food affordable, redistributing surplus to those in need, and helping consumers make better choices without judgment or confusion.”
With rising public scrutiny of environmental, social and governance (ESG) practices, Finlay believes the business case for responsible action is stronger than ever.
“Being part of the solution is not just the right thing to do — it’s a competitive advantage. Customers want to shop with purpose. Staff want to work for mission-led companies. The retailers and brands that show leadership now will be the ones that thrive in the long term.”
The Category Management Company is urging retailers to collaborate on sustainable strategies that support low-income families, reduce food waste, and promote balanced diets – proving that what’s good for society can also be good for business.
“If not us, then who?” Finlay concluded. “The grocery sector has the power to shape a healthier, fairer future. We need to step up, because doing the right thing is no longer optional.”
