The Entertainer has struck a deal with Tesco to open toy concessions in 35 of its largest supermarkets.
The trial partnership will see Tesco shoppers having access to The Entertainer’s range of products, including leading brands such as Barbie, Lego, Marvel and Paw Patrol, as well as its exclusive range of Addo toys and lines from the Early Learning Centre.
The trial will launch in October with The Entertainer handling each concession’s ranging, pricing and merchandising.
Gary Grant, chairman and founder of The Entertainer, said: “We’re always looking for new and innovative ways to bring the wonder of The Entertainer to customers, so we’re very excited to announce this partnership with Tesco, which takes our products and experiences directly to families and children right in the heart of their local communities.”
Louise Goodland, head of Strategic Partnerships at Tesco, added: “We’re delighted to launch this trial with The Entertainer team, which is a leading experts in its field. We’re excited to work alongside the retailer and to bring a new offering to our customers.”
Tesco already has other retailer partnerships designed to fill excess space in its larger stores.
NAM Implications:
- A synergistic partnership…
- (might be an issue re Sunday trading?)
