Tesco has launched a second cohort of products for its 2024 Accelerator Programme. Sixteen brands will join the initiative, which aims to introduce small and trend-led brands into the supermarket.
The year-long mentoring, learning, and development programme focuses on growth and has been designed to deliver innovation to shoppers while supporting diversity within Tesco’s supply base.
Among the selection criteria is a commitment to support brands led by individuals from under-represented backgrounds. Ten of the brands in the new 16-strong intake are diverse or women-owned brands. Brands that are committed to reducing their environmental impact across the supply chain and supporting a healthier way of living also feature heavily in the new cohort.
The 16 brands include Aagrah, Better Nature Tempeh, Jake & Nayn’s, Superfoodio and Wha Gwan – all diverse-owned brands, with Bold Bean Co, Fearne & Rosie, Piccolo, Seep and The Gut Stuff all women-owned.
Others include Arden Grange, Jiddler’s Tipple, JNCK Bakery, Neat, Nutriburst, and Pooch & Mutt.
Rachel Hann, Head of Innovation and Express Product Strategy, commented: “We’re really excited to announce a further 16 brands as part of our Accelerator Programme. We’re passionate about supporting diversity within our supply base, which reflects the communities we serve across the UK, and these new brands add to the fresh and inspirational selection from our first cohort earlier this year. We can’t wait to see how customers respond to them.”
NAM Implications:
- A win-win opportunity for the chosen brands and Tesco.
- i.e. more for the brands, in terms of having potential access to the Tesco footprint…
- …besides granting Tesco ‘first refusal’ access to real innovation that works.
