As flagged last week, Tesco has today launched its ‘Clubcard Prices’ promotion which offers the 19 million members of its loyalty scheme discounts of up to 50% on selected products.
The company claims it is first time a major supermarket has offered loyalty card holders lower prices at the checkout. Tesco recently outlined that it plans to add more value to the scheme and link it up across its grocery, banking and mobile businesses by utilising digitisation.
The Clubcard Prices event is part of Tesco’s Centenary celebrations that began in January. Up until 31 May, card holders in its stores and online will pay between 15 and 50% less on selected products including coffee, pet food, televisions, BBQs and F&F clothing.
To avail of the discounts, existing members will need to tap their card or scan the Clubcard app at the till. Customers who don’t have a Clubcard, will be encouraged to get the discounts by downloading the loyalty scheme’s app and registering while in store.
Alessandra Bellini, Tesco’s Chief Customer Officer, commented: “Clubcard continues to be the most rewarding loyalty scheme in the sector. As we are celebrating 100 years of great value, we wanted to say a big thank you to our millions of loyal Clubcard customers with special lower prices just for them.”
NAM Implications:
- Every little helps…
- Meanwhile, ‘immediate’ gratification at checkout, has to represent a bonus…
- …with the added benefit for Tesco of harvesting new users in store.
