Following releases by its rivals last week, Tesco has unveiled its Christmas ad campaign.
The work features a three-minute film, airing across cinema, digital and social media platforms, with additional edits designed for TV that will debut tonight. It will be supported by out-of-home and print executions.
The film features a man called Gary who is trying to navigate Christmas while mourning the loss of his grandmother.
Becky Brock, group customer director at Tesco, said: “We want our Christmas campaign to connect people with the joy of moments that help feed our Christmas spirit and showcase how Tesco can help you do just that.
“We appreciate that even if you love Christmas, there can be little things that eat away at your Christmas spirit as well as things that help to feed it.”
As part of the campaign, Tesco is donating 10p from each of its gingerbread products sold this Christmas to Trussell and Fareshare.
