Tesco is overhauling its ‘Reduced to Clear’ bays to support cash-strapped shoppers and tackle food waste.
The retailer pointed to the findings of a recent survey that showed 69% of shoppers were now looking out for markdowns in store, with 33% seeking these reductions more frequently.
Tesco is now introducing a facelift for its ‘Reduced to Clear’ areas which will roll out to 100 stores by Christmas and more throughout 2023. The new signage says ‘Reduced in price – just as nice’, with Tesco hoping it will tempt the 29% of people who said they would shop reduced items more often if the section was made more visually appealing.
The reduced to clear sections feature products from fresh produce, such as salads, meat, bread and sweet treats, which are close to their expiry date.
“We want customers to spend less at Tesco, and our ‘Reduced in Price’ sections in stores now offer the reassurance that these products are just as nice and are another reminder there’s great value to be found on every aisle at Tesco,” said Chief Customer Officer Alessandra Bellini.
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