Tesco has launched its marketing campaign for the festive season with an ad that shows how a trip to the UK’s largest supermarket can get you feeling more “Christmassy with every shop”.
Featuring a family getting into the Christmas spirit ahead of the big day, the ad reminds viewers that Tesco is there to help with festive preparations.
The campaign aims to bring to life how the build-up can be just as festive and exciting as Christmas Day. Tesco noted that its 2023 Christmas Report revealed that nearly a third of UK adults (31%) find the build-up to Christmas more exciting than the big day itself.
Emma Botton, Group Customer Director, said: “We want our seasonal campaigns to reflect how our customers feel as we know there’s been even more anticipation ahead of festivities this year. Our Christmas Report revealed that, as early as September, nearly a quarter of the nation (24%) were already looking forward to celebrating Christmas more than usual. This year, our #BecomeMoreChristmas ad captures the emotions and excitement we feel, as we draw closer to the big day.
“At Tesco, as Christmas approaches, we’re providing customers with all their festive favourites and some exciting twists, with quality and great value at the heart of it all.”
Set to the soundtrack of OMC’s ‘How Bizarre’, the ad airs on TV for the first time this evening during ‘I’m a Celebrity Get Me Out of Here’ on ITV.
