Tesco’s Media & Insight Platform, which is operated in conjunction with its dunnhumby data science unit, has made two appointments to support growing demand from agencies for the delivery of retail media campaigns.
Steve Edwards is joining the unit in the newly created role of Head of Agency. He is currently Head of UK Agency Development at Amazon, responsible for building and executing trading agreements and joint business plans with leading agency groups.
The group noted that in his new role, Edwards will be tasked with developing and cementing partnerships with agencies seeking to harness the power of retail media to deliver measurable value for Tesco Media & Insight Platform clients.
Meanwhile, Russell Franklin is joining the unit as Head of Client Business Development, with a remit to expand the role of Tesco Media among a broader range of clients, including non-endemic advertisers.
He joins the supermarket group from Pinterest where he was most recently a Lead Client Partner for emerging clients. He has also held positions at Google and Zenith.
Both Edwards and Franklin will report to Nick Ashley, Client Development Director at Tesco Media & Insight Platform. He commented: “Retail media is no longer solely a bottom of funnel opportunity; increasingly, it is playing a broader role across the full marketing funnel for a wider range of clients.
“With agencies rapidly enhancing their capabilities in this area, and clients outside of FMCG increasingly aware of the opportunities retail media presents, now is the right time for us to extend the team further. To attract senior digital leaders of the calibre of Steve and Russell is a sure sign that Tesco sits firmly at the heart of the current media landscape.”
NAM Implications:
- Tesco is clearly moving their RMN capabilities to match market requirements.
- This will allow Tesco to capitalise on their
- Large/biggest (?) audience size of engaged, addressable consumers
- National audience distribution
- And quality of first-party data
- Are you ready?
