Daymon, a global expert in private label brands, has released a white paper entitled ‘COVID-19: The Repurpose and Refocus of Retail’, focusing on the UK market.
With the pandemic creating a dichotomy impacting governments, industries and consumers, critical consideration had to be tabled in terms of the future of retail and the associated role of private brands within this ever-changing ecosystem.
The paper examines consumer behaviours in order to stabilise and plan the post COVID-19 retail environment, and the implications for private brand management.
It addresses findings on core categories for a private brands refocus, that must be paired with guiding principles that inspire, offer affordability, and take into consideration long-term health and sustainability.
Click here to download your copy of ‘COVID-19: The Repurpose and Refocus of Retail’
