Shoppers’ trust in supermarkets has fallen to its lowest level since the 2013 horsemeat scandal, according to a new survey.
Consumer group Which? found that less than half of consumers – 48% – said they trusted the sector to act in their best interest, while 18% said they did not trust it at all.
Read the full article on the Sky News website
NAM Implications:
- As always, perception drives footfall, forward or in reverse…
- …despite fact-based assurances from the authorities and regulators.
- Deep down, it would appear that ‘just 48% trust the sector to act in their best interest, while 18% said they did not trust it at all’…
- A confused, worried population have lost faith in politicians and the establishment…
- …and retailers are taking the flack as consumers struggle with food and other household expenditure.
- This leaves the job of rebuilding trust in the hands of brands and their retail partners…
